Tag: Bakersfield

Enhancing Foot Traffic with In-Store Events: for Boutique Owners

Founder & Owner of Victoria's Boutique at The Marketplace, in Bakersfield, CA, Victoria Diffee. She talks about how to increase foot traffic. She is standing in front of her store.

Introduction The world of retail is ever evolving. However, foot traffic remains a vital indicator of any store’s success. For Victoria Diffee, owner of Victoria’s at the Marketplace, enhancing foot traffic is a cornerstone of her boutique’s growth strategy. From her humble beginnings as a secretary to becoming one of the oldest boutiques in Bakersfield, […]

Bouncing Back After Challenging Business Sales: Scott Garrison

Founder & Owner of Planned Exits, Scott Garrison in Bakersfield, CA in. He talks about bouncing back after a challenging business sale. He is wearing a suit and used to be the Vice President of Sales and Marketing at Stria in Bakersfield, CA before it was shut down.

Navigating the ups and downs of entrepreneurship often involves facing unexpected challenges, including the sale of a business. We interviewed Scott Garrison, founder and CEO of Planned Exits LLC. He shared his experiences and a life time of wisdom. In particular, we talked about coming back in the aftermath of a challenging business sale. Additionally, […]

Non-Digital Solutions: Elevate Your Business with The Nest and Co

Founder & Owner of The Nest & Co, Jenica Willis in her store in Bakersfield, CA in. She talks about elevating your business with non-digital solutions

Welcome to another enlightening episode of Small Business Celebration! Today, we delve into the extraordinary journey of The Nest and Company. This company is a sanctuary for prenatal and postpartum support founded by Jenica Willis in 2018. Join us as we uncover the power of non-digital solutions in setting businesses apart in an increasingly digital […]

Appointment Cancellations: Insights from Sip and Style

Founder & Owner of Sip and Style Blow Dry Bar, Shelly Guess in her salon with husband in Bakersfield, CA in front of blow dry sign wearing a pink dress. She talks about appointment cancellations

Shelly Guess, owner of Sip and Style Blow Dry Bar talks with Michael about appointment cancellations. She also provides valuable insights for business growth. Shelly shares her journey and strategies for fellow entrepreneurs, looking to succeed in their service based businesses. Taking Your Business Up a Level: Strategies for Growth Shelly offers practical tips for […]

Designing Dreams: Sarah Ward’s Journey to Interior Designer

Sarah Ruth Ward Founder & Principal Designer of Sarah Ruth Interiors is designing dreams in Bakersfield, CA

Designing Dreams Sarah Ward’s story is not just about transforming spaces; it’s a tale of determination, creativity, and the unwavering pursuit of a passion. It all began with chalk drawings on job sites with her dad. Today, she is the owner and lead designer of Sarah Ruth Interiors. Her thriving full-service interior design studio business […]

BSW Roofing Insights from Ernie & Rick Montoya

Ernie and Rick Montoya, owners of BSW Roofing, Solar & Air in their interview with Small Business Celebration

Over 45,000 Roofs In Central Bakersfield, a legacy thrives – BSW Roofing. With over five decades of history, this family-owned business has weathered storms, adapted to trends, and completed over 45,000 roofs. In a recent episode of “Small Business Celebration,” we had the privilege of talking with Ernie and Rick Montoya, the owners of BSW […]

The Vodka Game with Richard Daley

Richard Daley in a purple shirt and tan hat wearing glasses. He is at Sports and Spirits for his interview with SBC about Plush Vodka and his role as Vice President and Co-Owner alongside Malcom Hill

Introduction In this episode of Small Business Celebration, we delve into the world of entrepreneurship with a focus on increasing Yelp reviews organically, fostering collaborations with vendors, and navigating the vodka game. Join us as we explore the insights and experiences shared by Richard Daley, Vice President of West Coast Operations at Plush Vodka. Who’s […]

Crafting Jingles with Jim Shaw

Jim Shaw holding a trophy in front of memorabilia from his time with Buck Owens, The Crystal Palace, Hee Haw, and The Buckaroos in Bakersfield, CA.

In the realm of advertising, the art of crafting jingles holds a special place. For Jim Shaw, owner of JBS Productions, it’s been a 45-year journey of creating catchy tunes and leaving a lasting impression. From humble beginnings to working with iconic figures like Buck Owens, Jim’s career had evolved. It is a testament to […]

A Cookie Legacy : Insights from Smith’s Bakery with Jim Balmain

Jim Balmain smiling in front of bakery equipment during his interview at Smith's Bakery in Bakersfield, CA.

In the heart of entrepreneurship lies a culture of shared responsibilities and continuous evolution. This is exemplified by Smith’s Bakery, a longstanding establishment that has not only weathered the test of time but has also become an integral part of the community. In a recent episode of Small Business Celebration, we interviewed Jim Balmain, the […]

Photography Success: April McGill Photography

April McGill of April McGill Photography showing off her vintage camera collection and pretending to take a picture

Introduction: The Uncharted Territories of Entrepreneurship The conventional teachings of photography success may teach lighting and camera settings but often overlook the practicalities of business. This can leave room for potential errors that could cost thousands. For April McGill, founder of April McGill Photography, a thriving commercial photography business and seasoned entrepreneur, a pivotal moment […]