Tag: Community engagement in retail

Service-Oriented Operations with E-Commerce: Grizzly Cycles

Kevin Talley, owner of Grizzly Cycles in Bakersfield, CA talking about merging service-oriented operations with e-commerce. He is wearing a Grizzly Cycles t-shirt and hat and in front of an orange wall and bicycles from his shop.

Finding the right balance between offering personalized services and expanding into e-commerce can be challenging. For Kevin Talley, owner of Grizzly Cycles, this journey is proving to be a rewarding one. In this blog post, we explore how Kevin has successfully merged a service-oriented business with e-commerce, while building a vibrant community around his brand. […]

Enhancing Foot Traffic with In-Store Events: for Boutique Owners

Founder & Owner of Victoria's Boutique at The Marketplace, in Bakersfield, CA, Victoria Diffee. She talks about how to increase foot traffic. She is standing in front of her store.

Introduction The world of retail is ever evolving. However, foot traffic remains a vital indicator of any store’s success. For Victoria Diffee, owner of Victoria’s at the Marketplace, enhancing foot traffic is a cornerstone of her boutique’s growth strategy. From her humble beginnings as a secretary to becoming one of the oldest boutiques in Bakersfield, […]