The Secret to Budgeting for Tech

From General Dentistry to High-Tech Orthodontics

Dr. Cardall’s journey began in general dentistry before he pursued his dream of becoming an orthodontist. His love for cosmetic dentistry, coupled with a desire for efficiency and shorter appointments, led him to open his own orthodontic practice. “I wanted to create amazing smiles and healthy bites, but I also wanted the process to be as smooth and effective as possible,” Dr. Cardal explains.

Running a high-tech practice, however, isn’t just about the clinical side—it’s also about managing the business. With minimal formal business training, Dr. Cardall learned the ropes through hands-on experience, study groups, and collaboration with peers.

The Importance of Technology in Orthodontics

When building his new office, Dr. Cardall made a strategic decision: go all digital. Gone are the days of messy molds and plaster models. Now, Cardall Orthodontics uses 3D scanners and 3D printing to create precise models of patients’ teeth, improving accuracy and overall patient experience.

“Investing in technology is about more than convenience,” Dr. Cardall says. “It’s about efficiency, accuracy, and better outcomes for our patients.” By bringing these processes in-house, his team has been able to control quality, reduce errors, and even pass savings on to patients.

Budgeting for Tech: Timing Is Everything

One key to Dr. Cardall’s success is knowing when to adopt new technology. “I’m an early adopter, but I wait for the first iteration to be tested and prices to come down,” he explains. This approach minimizes risk while ensuring his practice remains competitive.

Budgeting for tech doesn’t require a fixed percentage of revenue each year. Instead, Dr. Cardall reviews his needs annually and plans purchases based on what will have the biggest impact. This method ensures that every investment is purposeful and contributes to long-term efficiency.

Efficiency Meets Affordability

By mastering digital workflows, Dr. Cardall’s practice has achieved what many offices struggle with: providing advanced orthodontic treatment at a lower cost. Unlike most practices that charge more for clear aligners than traditional braces, Cardall Orthodontics charges less for aligners, thanks to their in-house manufacturing.

“Efficiency is key,” Dr. Cardall says. “When we handle production ourselves, we control the process, reduce waste, and deliver predictable results—all while keeping costs manageable.”

Motivation and Mindset: Getting Things Done

Technology isn’t the only challenge Dr. Cardall faces as a business owner. Staying motivated, especially when tackling unappealing tasks, is critical. For him, it’s about mindset:

• Remembering the responsibility to his patients

• Following inspiration from role models like Kobe Bryant

• Taking action immediately, even when it’s uncomfortable

“You have to do what needs to be done, whether you want to or not,” he notes. “That’s part of being a business owner.”

Key Takeaways: The Secret to Budgeting for Tech

1. Adopt strategically: Be an early adopter, but wait until initial bugs are resolved and prices stabilize.

2. Budget flexibly: Review technology needs annually rather than allocating a fixed percentage of revenue.

3. Prioritize efficiency: Invest in systems that save time, reduce errors, and improve results.

4. In-house mastery: Controlling processes internally can lower costs and increase predictability.

5. Focus on impact: Only invest in technology that meaningfully improves patient experience or business operations.

Dr. Cardall’s approach proves that investing in technology doesn’t have to drain your budget. With thoughtful planning, patience, and a focus on efficiency, your business can stay ahead of the curve—without unnecessary risk.