Upholding Tradition vs Innovation: Strength and Health Gym

Dr. Mark Pacheco, owner of Strength and Health Gym in Bakersfield, CA discusses choosing between upholding tradition vs innovation.

In the world of small business, one of the toughest decisions owners face is the balance between preserving tradition vs embracing innovation. This dilemma becomes especially poignant for businesses with deep roots in their communities, where customers have come to expect a particular experience over time. In today’s trend filled climate, innovation often feels like […]

Dividing Your Business into Specialized Entities: Craig Butler

Craig Butler, owner of Bakersfield Patio Covers & Rain Gutters in Bakersfield, CA discusses dividing your business into specialized entities. He is standing with Michael Roberts

Six Questions When Considering Dividing Your Business into Specialized Entities Expanding a business is an exciting yet challenging journey, filled with decisions that can shape the future of your company. One crucial consideration for business owners is whether to divide their business into specialized entities. This decision, while complex, can offer a host of benefits […]

Strategies to Drive Growth at a Second Location: Pam Shockley

Pam Shockley, owner of Fur and Feathers Luxury Pet Resort in Bakersfield, CA talks about strategies to drive growth at a second location

Expanding your business to a second location can be an exciting and daunting endeavor. While growth is a sign of success, it also comes with its own set of challenges, especially when the new location doesn’t immediately match the revenue growth of the original. In this post, we’ll explore some crucial strategies to help drive […]

Relinquishing Emotional Control and Hiring Employees: Kevin Russell

Kevin Russell, of American Fabrication & Powder Coating in Bakersfield, CA discusses relinquishing emotional control & hiring employees. He is standing with Michael after his interview with Small Business Celebration.

Hiring employees is one of the most significant challenges for small business owners, especially when you are used to handling everything yourself. The emotional control of your business can make it hard to delegate tasks and trust others with the work you’ve poured your heart into. Kevin Russell, the owner of American Fabrication and Powder […]

Distinctions Between a Draw and a Distribution: Dennis Tolliver

Dennis Tolliver, owner of Tolliver Bookkeeping and Tax in Bakersfield, CA talks about the differences between a draw and a distribution. He is standing with Michael after his interview with Small Business Celebration.

On a recent episode of Small Business Celebration, we had the pleasure of speaking with Dennis Tolliver, owner of Tolliver Bookkeeping and Tax. Dennis shared invaluable insights from his journey as a newspaper sports writer to a successful CPA and business owner. Among the many topics we covered, one key discussion stood out: the differences […]

The Importance of Being Bilingual in Business: Cesar Luna

Cesar Luna, owner of Luna Electric in Bakersfield, CA talks about the importance of being bilingual in business. he and Michael Roberts are standing together in from of his electrician's service truck

In today’s increasingly globalized world, the ability to be bilingual in business is becoming a crucial skill for business owners. Whether you run a small local shop or manage a larger enterprise, being bilingual in business — or having bilingual staff — can open doors to new markets, enhance customer relationships, and make your daily […]

Expanding Your Brand Sponsors: Cake It With Justin Salinas

Justin Salinas, owner of Cake It With Justin in Bakersfield, CA talks about expanding your brand sponsors. He and Michael Roberts are taking a selfie together in his content filming studio

In the post-COVID world, many businesses face the challenge of reigniting their growth and finding new ways to thrive. One critical aspect of this journey is expanding your brand sponsors beyond your initial sponsor. In this blog post, we’ll explore how Justin Salinas, the owner of Cake It With Justin, successfully navigated this path and […]

Supporting Clients During Tough Times: Neil E. Schwarts

Neil Schwarts, owner of The Law Offices of Neil E. Schwarts in Bakersfield, CA talks about supporting clients during tough times. He and Michael Roberts are smiling together.

Navigating the complexities of managing a business often involves addressing both the peaks of success and the troughs of client challenges. When clients face difficult seasons in their lives, the role of empathetic and well-trained employees becomes crucial. This week, we had the pleasure of speaking with Neil Schwarz, the owner of the Law Offices […]

Enhancing the Customer Experience and Journey: Good Clean Fun  

Steve Hennigh, owner of Good Clean Fun in Cayucos, CA, talks about enhancing the customer experience and journey. He and Michael are on set laughing.

Today we dive deep into the art of evolving the customer experience for your business to attract more customers. Our guest this week is Steve Hennigh, the owner of Good Clean Fun, based in Cayucos, California. Let’s explore how Steve transformed his passion for surfing into a thriving business by focusing on enhancing the customer […]

Shared Information in Business Growth: Brown Butter Cookie 

Traci Alderson, co-owner of Brown Butter Cookie in Cayucos, San Luis Obispo, and Paso Robles, CA talks about the power of shared information in business growth. She and Michael are smiling over a bowl of custard

Today, we’re diving into a crucial topic for any growing business: how the power of shared information in business growth helps increasing labor expenses without resorting to layoffs. We’ll also explore how to create a culture where information is freely shared among employees to boost production and grow your business.  Our guest this week is […]