How Much Businesses Should Spend on Holiday Decor?

For businesses, holiday decorations are more than just festive accents; they can strengthen brand identity, uplift employees, and enhance client experiences. However, figuring out the right budget for holiday decor can be tricky. Oleta Collins, owner of Flourishing Art, in Bakersfield, California, offers valuable insights on how much businesses should spend on holiday decor and creating decor that resonates with your brand.

Oleta Collins, owner of Flourishing Art in Bakersfield, CA discusses how much businesses should spend on holiday decor. Oleta and Michael Roberts are smiling in front of her fabric wall.
Oleta Collins, owner of Flourishing Art in Bakersfield, CA discusses how much businesses should spend on holiday decor.

  1. Establish a Budget Based on Business Type and Scope

    • Small businesses may start with a modest budget, around $500, to introduce holiday cheer without breaking the bank.
    • For businesses looking to make a bold statement, expect to allocate between $1,500 and $2,000 or more. This range allows for custom installations aligning more closely with brand identity.

  2. Assess the Holiday Decor Needs of Your Space

    • Physical Space: Different spaces require different approaches. A retail store, corporate office, or restaurant will all have unique needs for decor.
    • Frequency of Use: Consider areas receiving the most traffic, such as entryways, waiting areas, or conference rooms, for high-impact decorations.
    • Decor Style: Choose a style representing the business culture and appealing to clientele. A high-tech firm might prefer modern, streamlined designs, while a rustic cafe could incorporate natural elements and vintage accents.

  3. Tailor the Decorations to Your Brand’s Identity

    •  Your holiday decorations should reflect the core elements of your brand. For example, if your company colors are blue and silver, incorporate these colors into the holiday decor with ornaments, ribbon, or lighting.
    • Using custom elements helps make the decorations unique. For instance, a farm-related business could include wreaths wrapped with chicken wire or a garland accented with straw to reflect its rural roots.

  4. Plan for Full-Service Holiday Decoration and Removal

    • Many businesses overlook the value of a full-service decorator who can handle everything from design to installation and take-down.
    • After the holidays, professionals can efficiently and safely pack decorations, ensuring they’re preserved for future seasons. Some services offer storage solutions, keeping items in pristine condition until next year.

  5. Customize the Investment to Fit Your Business’s Personality

    • High-profile clients or companies looking to make a splash might enjoy adding “wow” factors like custom sculptures or unique

 

These are just a few of the many useful tips and tricks Oleta talks about on this week’s episode. For more information, check out her episode on Small Business Celebration and head to her website to learn more about how she can help your business prepare for the holiday season!

 

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Reach out to our guest’s website: Flourishing Art