Customer Feedback is a Social Media Superpower

And it’s paying off.

The Unexpected Start of a Fast-Growing Business

Jared only wanted a golf cart for his family during the COVID boom. When he couldn’t afford one, he rebuilt a junk cart…and suddenly his neighbor wanted one. Then a friend. Then more people.

Meanwhile, Mason was in his garage doing the same thing—paint booth and all.

When the two met over a used cart listing, JM Precision Golf Carts was born. Today, they carry 50+ units at any time, from street-legal cruisers to diesel-powered haulers, and even custom-wrapped, sunflower-covered, PA-system-equipped rides.

But behind the scenes, their success is built on something deeper.

Why Customer Feedback Is a Social Media Superpower

When customers talk, Jared and Mason don’t just “listen”—they react.

“If we just sit back and stay content, customer feedback doesn’t matter. You have to evolve with what people tell you.”

Their approach is simple:

1. Identify repeated feedback themes: People kept asking for custom colors, heated seats, sound systems, specialty wraps—and now that’s a major part of their brand.
2. Filter unrealistic expectations: Customers often want a cart that goes “50 mph.” Not happening. They educate customers rather than overpromise.
3. Tie feedback directly into content:
   1. If customers ask questions in-store, JM creates video content answering those same questions online.
   2. If customers rave about a feature, JM highlights it on their Instagram Reels.
   3. If customers request custom builds, JM films the process.

This customer feedback keeps their content relevant—and keeps engagement high.

Turning Customer Feedback Into Social Media that Actually Resonates

When asked why their social media works so well, Mason summed it up:

“Authenticity. People don’t want a robot. They want to see who they’re buying from.”

Here’s how customer feedback shapes their strategy:

✔ They show real staff doing real work

Because customers often say they want transparency, JM posts behind-the-scenes content of installs, wrap jobs, repairs, and deliveries.

✔ They highlight fun because customers value the “family experience”

Customers constantly tell them they want golf carts for family events, cruising, or weekend fun—so JM leans into humor, dancing, team videos, and playful content (including their mysterious bag of wigs).

✔ They address FAQs because customers ask them daily

• Do you need a license?
• Can you drive it to Starbucks?
• What battery lasts longest?
• How fast does it go?

Each question becomes a video that boosts reach.

✔ They share customer success stories

Because customers love seeing real people enjoying their carts, JM shares photos and videos of buyers at home, at work, or at events.

✔ They keep showing up because many customers still say “I’ve never heard of you!”

Customer feedback revealed they had low local awareness—so they doubled down on consistent posting, events, and community involvement.

And guess what? People are now walking in saying:

“I saw your TikTok.”
“I didn’t know you were this close.”
“That custom cart is exactly what I want.”

Why Your Business Needs Social Media—Even If You’re the Only One in Your Niche

A lot of niche business owners say:

“I don’t need social media. We’re the only one around.”

JM strongly disagrees.

“There’s always someone coming behind you. If you stop creating awareness, someone else will take your spot.”

Customer feedback showed them that even locals had no idea they existed—so they made awareness a priority.

What Struggling Business Owners Need to Hear

Both men agree: business is hard. You will experience highs and lows. But like in sports, mindset matters.

“See it as it is. Don’t live in the negative. Find the positive in the mess. Keep pushing. This too shall pass.”

Customer feedback can be discouraging—or it can be your roadmap forward. JM chooses the roadmap.

The Takeaway: Social Media Should Reflect What Your Customers Tell You

If your content isn’t landing, here’s why: You’re posting what you want—not what your customers are asking for.

JM Precision Golf Carts proves that if you:

• listen intentionally,
• create content from real customer questions,
• show authentic team personality,
• highlight what customers value,
• and solve problems publicly,