Tag: small businesses

Enhancing the Customer Experience and Journey: Good Clean Fun  

Steve Hennigh, owner of Good Clean Fun in Cayucos, CA, talks about enhancing the customer experience and journey. He and Michael are on set laughing.

Today we dive deep into the art of evolving the customer experience for your business to attract more customers. Our guest this week is Steve Hennigh, the owner of Good Clean Fun, based in Cayucos, California. Let’s explore how Steve transformed his passion for surfing into a thriving business by focusing on enhancing the customer […]

Shared Information in Business Growth: Brown Butter Cookie 

Traci Alderson, co-owner of Brown Butter Cookie in Cayucos, San Luis Obispo, and Paso Robles, CA talks about the power of shared information in business growth. She and Michael are smiling over a bowl of custard

Today, we’re diving into a crucial topic for any growing business: how the power of shared information in business growth helps increasing labor expenses without resorting to layoffs. We’ll also explore how to create a culture where information is freely shared among employees to boost production and grow your business.  Our guest this week is […]

Leveraging Expenses Without Compromising Quality: Old Ironsides Construction

Lee'o Whisenant, owner of Old Ironsides Construction in Bakersfield, CA talks about leveraging expenses without compromising quality. He is wearing a navy blue suit. He was in the US Army and is a disabled veteran who is now an entrepreneur.

Managing expenses without compromising quality or productivity is a crucial skill. This week on Small Business Celebration, we had the pleasure of speaking with Lee’o Whisenant, owner of Old Ironsides Construction. Lee’o’s journey from serving in the Army to working in insurance and finally embracing his passion for construction is nothing short of inspiring. He […]

Strong Non-Traditional Business Structure: Chain Cohn Clark

Matt Clark, managing partner of Chain Cohn Clark Law in Bakersfield, CA talks about building a strong business structure without family. He is wearing a light blue suit and sitting in front of a shelf full of law books.

Have you ever wondered how to establish a long-lasting business partnership without involving family members? Today we will dive into how to build a strong non-traditional business structure without your loved ones attached. We will also cover the essential steps to change your business name without losing public recognition. Our guest this week is Matt […]

Learning from Failure & Embracing Setbacks: Rich’s Auto Glass

Rich Beierle, owner of Rich's Auto Glass in Bakersfield, CA talking about when to shut down a second business that's not performing well without tarnishing your reputation.

As business owners, we often face tough decisions impacting not only our companies but also our personal lives and reputations. One of the most challenging decisions is shutting down a second business that’s not performing well. How can you know when to do this and how to do so without tarnishing your image? And how […]

Service-Oriented Operations with E-Commerce: Grizzly Cycles

Kevin Talley, owner of Grizzly Cycles in Bakersfield, CA talking about merging service-oriented operations with e-commerce. He is wearing a Grizzly Cycles t-shirt and hat and in front of an orange wall and bicycles from his shop.

Finding the right balance between offering personalized services and expanding into e-commerce can be challenging. For Kevin Talley, owner of Grizzly Cycles, this journey is proving to be a rewarding one. In this blog post, we explore how Kevin has successfully merged a service-oriented business with e-commerce, while building a vibrant community around his brand. […]

Avoiding Repetitive Products: Salter’s Distributing

David Robertson, owner of Salter's Distributing in Chowchilla, CA talking about avoiding repetitive products in order to keep your customers engaged.

Today, we’re focusing on a critical aspect of retail success: avoiding overwhelming your customers with repetitive products. We’ll explore strategies for finding new and unique inventory items to keep your customer base engaged. Plus, we have a special guest, David Salter, the owner of Salter’s Distribution, who will share his journey and insights. Meet David […]

Providing Employees Clarity: Nolan-Thomas Construction

David Robertson, owner of Nolan-Thomas Construction in Fresno, CA talking about providing employees clarity on projects.

Today, we’re diving into the crucial topic of providing employees clarity on the significance of their contributions. We’ll also explore how to decide what areas to cut back on, going beyond the strict cost-benefit analysis. Our guest, David Robertson, the owner of Nolan Thomas Construction shared many wonderful insights.  Meet David Robertson David Robertson is […]

Creating Buzz and Embracing Generosity: Tobin James Winery

Lance and Claire Silver, owners of Tobin James Winery in Paso Robles, CA enjoying a glass of wine from their cellar in front of their iconic sun logo. Today they talked about creating buzz and embracing generosity.

Meet the Guests Lance and Claire Silver are the dynamic duo behind Tobin James Winery in Paso Robles, CA. Their journey from the clothing industry to becoming renowned winemakers and creating buzz in the wine community is both inspiring and instructive. Background Story Lance and Claire met at UNLV and started their first venture—a women’s […]

Incorporating a For-Profit Strategy in Your Nonprofit: Boys & Girls Club

Zane Smith Executive Director of The Boys & Girls Club of Kern County in Bakersfield, CA shaking hands with Micheal Roberts of Small Business Celebration. They are standing in an art room in front of a drawing Zane made of Micheal. Today they talked about incorporating a for-profit strategy in your nonprofit.

The Boys & Girls Club of Kern County  This week we are diving into the world of nonprofit organizations with Zane Smith, the Executive Director of the Boys and Girls Club of Kern County. Zane shares insights on how to successfully incorporating a for-profit strategy into your nonprofit model for long-term sustainability. We had a […]