How to Raise Prices Without Losing Clients
You know as a business owner that to raise prices is one of the most uncomfortable parts of running a service-based business. No one wants to surprise loyal clients with higher costs—and yet, with inflation, supply chain issues, and rising labor rates, it’s unavoidable. So how do you communicate a price hike without losing trust—or […]
Profit Formula Exposed: Lessons from Generations of Ranching
It’s easy to forget a true profit formula isn’t about shortcuts — it’s about consistency, discipline, and knowing your numbers. Few people understand this better than Jack Lavers, owner of Lavers Ranch, a family-run cattle operation that’s been thriving since 1858. Through seven generations, the Lavers family has mastered one of the most fundamental equations […]
Culture Over Control
Culture Over Control: Why Empowered Teams Always Win When most leaders feel the weight of running a company, their first instinct is to grab tighter control — check every email, oversee every project, approve every detail. It feels safe. It feels responsible. But it’s actually the fastest way to stifle growth. Mike Harvey, founder and […]
Charge More and Stress Less by Valuing Your Work
If you’ve ever found yourself afraid to raise your prices because you worry you’ll lose clients, you’re not alone. Many business owners—especially those who started small—struggle with pricing confidence. But today’s story proves that you can charge more and stress less by valuing your work. Meet Sarah Haggard, Owner and President of Deluge Consulting, a […]
Grow & Strengthen Your Brand with Community Involvement
In a world dominated by podcasts, streaming services, and digital ads, you might think radio has faded into the background. But here’s the big secret—radio is thriving, not because it’s loud, but because it’s local and leads to community involvement. Few people understand that better than Danny Hill, owner of Hill Broadcasting, a multi-format radio […]
Profit vs People: Avoid the Price Trap in Business
If you’re a small business owner, you’ve likely faced this dilemma: Do I chase the lowest price to attract more customers, or do I focus on quality and what people actually want? how do I solve the dilemma of profit vs people? For Husein Shakir the owner of DIY Depot in Bakersfield, California, this exact […]
Micro-Niches Matter: Turning Passion Into Profit
Micro-Niches Matter. In a time where big-box retailers dominate the market and online ads can feel like a shouting match, it’s easy to feel like your small business doesn’t stand a chance. But here’s the truth: small is powerful — especially when you lean into your niche. We recently sat down with the Jim Gillis […]
You’re Leading All Wrong: Butcher to CEO
We glamorize leadership today. You scroll past it daily—another guru in a fitted blazer, preaching hustle culture and passive income from the seat of a rented Lamborghini. But the truth? Most of us are leading all wrong. If you want to see real leadership in action, meet John Heath, founder and CEO of Alpha Technologies […]
Secrets to Scaling Small Business Success
What does it take to go from pulling wire in the Bakersfield heat to opening a high-end wine bar and managing multimillion-dollar construction projects? For Mark Boren, owner of Express Electric, Solar, and Communications — and co-founder of Le Cave Vin and Cuisine — the secrets to scaling is equal parts grit, growth, and gratitude. […]
AI Marketing Tools – Invest Now or Wait?
Artificial Intelligence (AI) is no longer a far-off fantasy — it’s transforming how small businesses market, sell, and operate in real time. But with all the hype and noise around AI, many business owners are asking: “Should I invest in AI marketing tools now, or wait until the technology matures?” We sat down with Charles […]