Enhancing Foot Traffic with In-Store Events: for Boutique Owners

Founder & Owner of Victoria's Boutique at The Marketplace, in Bakersfield, CA, Victoria Diffee. She talks about how to increase foot traffic. She is standing in front of her store.

Introduction The world of retail is ever evolving. However, foot traffic remains a vital indicator of any store’s success. For Victoria Diffee, owner of Victoria’s at the Marketplace, enhancing foot traffic is a cornerstone of her boutique’s growth strategy. From her humble beginnings as a secretary to becoming one of the oldest boutiques in Bakersfield, […]