Seasonal Expenses with Azhiaziam: From Apartment to Morro Bay

In this episode of Small Business Celebration, we delve into the inspiring journey of Mike Jones, the owner of the iconic clothing brand, Azhiaziam. With over two decades of experience in the industry, Mike shares his insights on navigating the challenges of entrepreneurship. He focuses in on managing seasonal expenses in business.

The Beginning

Mike’s journey began during his college years at Cal Poly, where he initially pursued a degree in psychology. However, his passion for design took root as he started creating stickers for fun. His love for catching air in various sports like surfing and skating filed this business. What started as a side hobby soon evolved into something more profound. 

Transition to Entrepreneurship

After graduating, Mike faced a pivotal decision: pursue a traditional career path or take a leap of faith into entrepreneurship. Inspired by the growing interest in his designs and the encouragement of friends and customers, he decided to dive headfirst into building his clothing brand, Azhiaziam.

Building the Brand

Founder & Owner of Azhiaziam, Mike Jones in Morro Bay, CA. He talks about the challenges of seasonal expenses. His company is a lifestyle clothing company for action sports.
Founder & Owner of Azhiaziam, Mike Jones in Morro Bay, CA. He talks about the challenges of seasonal expenses. His company is a lifestyle clothing company for action sports.

From humble beginnings of printing hats and shirts out of his college apartment and van, Mike steadily expanded his operations. He rented a small shop in Los Osos in 2003, marking the official launch of Azhiaziam. Over the years, the brand evolved beyond stickers to encompass a wide range of apparel, including hats, shirts, surfboards, and more.

Defining Identity

Azhiaziam isn’t just a clothing brand; it’s a lifestyle. Rooted in the spirit of catching air and embracing adventure, the brand’s name carries a positive affirmation resonating with customers across different sports and lifestyles. The unique choice of spelling, “Azhiaziam,” adds visual appeal and sets the brand apart in a crowded market.

Navigating The Challenges Of Seasonal Expenses

Operating a seasonal business comes with its set of challenges, from managing inventory to balancing expenses throughout the year. Mike’s strategy for seasonal expenses involves ordering inventory during peak seasons and maintaining a diverse stock to cater to customers’ needs year-round. Despite the ups and downs, he remains committed to providing quality products and exceptional customer service.

The Entrepreneurial Spirit

For Mike, entrepreneurship isn’t just about building a business; it’s about embodying the American dream through hard work and determination. With 20 years of relentless effort, including seven-day workweeks, he has cultivated a brand reflecting his values and resonating with customers on a personal level.

Looking Ahead

As Azhiaziam continues to thrive, Mike remains focused on listening to customer feedback, adapting to changing trends, and staying true to the brand’s core identity. With a prime location in Morro Bay, California, and a dedicated team behind him, the sky’s the limit for Mike and his brand.


Mike Jones’s journey from a college apartment to an ocean-front prime location is a testament to the power of passion, perseverance, and entrepreneurial spirit. As Azhiaziam continues to soar, it serves as an inspiration for aspiring entrepreneurs and a beacon of creativity and innovation. He is an inspiration to owners and a wealth of knowledge when it comes to seasonal expenses.

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Reach out to our guest: Azhiaziam