The Boys & Girls Club of Kern County
This week we are diving into the world of nonprofit organizations with Zane Smith, the Executive Director of the Boys and Girls Club of Kern County. Zane shares insights on how to successfully incorporating a for-profit strategy into your nonprofit model for long-term sustainability. We had a great conversation with Zane about how the Boys & Girls Club of Kern County has grown and expanded so quickly. Additionally, we talked about the major impact the organization has on the community.
The For-Profit Strategy in a Nonprofit World
Twice a year, Small Business Celebration seeks out nonprofit organizations to interview. However, there is a criteria. The nonprofit must derive at least 60% of its revenue from products or services they sell, rather than relying predominantly on donations. The Boys and Girls Club of Kern County meets this criterion, making it an exemplary case study.
From Navy Brat to Nonprofit Leader
Zane Smith’s journey to the Boys and Girls Club of Kern County started almost 30 years ago. As a former Navy brat, Zane moved around frequently, eventually settling in California for college. With a degree in Fine Arts, he began working with children in North Long Beach. His path led him to the Boys and Girls Club, where he discovered a deep-seated purpose in helping children.
Why a For-Profit Strategy?
Integrating a for-profit strategy into a nonprofit organization ensures financial sustainability and reduces dependency on donations. This model encourages innovation, efficiency, and a focus on delivering high-quality services.
Key Strategies from the Boys & Girls Club
- Collaborative Board Engagement:
- The board is the heart of the nonprofit, composed of volunteers who contribute their time, talent, and resources.
- Working collaboratively with the board involves identifying diversified resources and forming strategic partnerships with thriving industries.
- Community-Centric Approach:
- The Boys and Girls Club views itself as a community partner, asking not only for donations, but also how they can serve local businesses and community needs.
- This includes providing services for employees’ children, volunteering for community events, and creating marketing opportunities for business partners.
- Pursuing Contracts and Partnerships:
- Recognizing the Boys and Girls Club is not bound by physical walls, they approached school districts to provide after-school programs directly on campuses.
- This approach eliminates safety and transportation barriers, making it easier for children to participate in their programs.
Highlighting the Benefits of a For-Profit Strategy
- Sustainability:
- A for-profit approach ensures a steady stream of revenue, making the nonprofit less vulnerable to fluctuations in donations.
- This allows for long-term planning and consistent service delivery.
- Enhanced Service Delivery:
- With financial stability, the organization can invest in high-quality programs and services, benefiting the children and the community.
- The Boys and Girls Club offers diverse programs ranging from computer education and sports to fine arts and culinary experiences.
- Stronger Community Ties:
- By forming strategic partnerships with local businesses and industries, nonprofits can create a robust support network.
- The Boys and Girls Club has an auction and yearly fundraising party to showcase student’s art and raise donations.
- This not only brings in revenue but also integrates the nonprofit deeper into the community fabric.
Conclusion
Zane Smith’s leadership at the Boys and Girls Club of Kern County demonstrates how a for-profit strategy can transform a nonprofit organization. By focusing on sustainability, service quality, and community partnerships, nonprofits can thrive and make a more significant impact.
For nonprofits looking to adopt this model, the key takeaway is to view the organization not only as a charity but also as a valuable community partner with services to offer. This shift in perspective can open up new revenue streams and opportunities for growth.
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Reach out to our guest: Boys & Girls Club of Kern County